2026 Holland Ridge Farms Fall Flower Festival

Vendor Agreement

1. Participation & Communication

Vendors agree to review and follow all event communications, including setup instructions and updates. Staying informed is essential to ensure smooth operations. Failure to comply may result in denial of entry or future participation.

2. Setup & Space Assignments

Market setup and space assignments may change at the organizer's discretion.

Vendors must follow all load-in directions and be fully set up by the event start time.

Late arrivals may be denied participation without refund or reschedule.

3. Breakdown Policy

Vendors may not begin breakdown before the official event end time. Early breakdowns negatively impact the event experience and may result in removal from future events.

4. Equipment & Safety

Vendors are responsible for providing their own tents, tables, and equipment.

Minimum required tent weights: 50 lbs per leg (200 lbs total).

All structures must be secure and compliant with local safety standards.

5. Approved Products

• Vendors may sell only products approved by the organizer.
• Adding new items requires prior written approval.
• Only original producers and artisans are permitted; resale or brokering is not allowed unless specifically authorized.

6. Power & Utilities

• Organizers may or may not provide electricity. Vendors requiring power must bring their own generators or obtain written approval for on-site power use.
• Generators must be quiet and placed in a location approved by event staff.

7. Space & Setup Requirements

• Space dimensions will be specified before each event.
• Requests for additional space must be made in advance and approved in writing.

8. Insurance

Vendor insurance is not required, but it is recommended. Vendors participate at their own risk and are responsible for their property, equipment, and products during the event. The organizer is not liable for loss, theft, damage, or injury arising from participation.

9. Food Vendors & Health Compliance

• All food vendors must obtain the required permits from local health authorities before participating.
• Vendors must comply with all food safety regulations and maintain valid permits for each municipality where events occur.

10. Local Requirements

Municipal permits, licenses, or inspection forms may vary by location. Vendors are responsible for obtaining and maintaining all required documentation before participating.

11. Code of Conduct

Vendors agree to maintain a professional and respectful presence toward staff, customers, and fellow vendors. Organizers reserve the right to remove any vendor for disruptive or unsafe behavior.

Vendors are required to comply with all cancellation policies and must notify market staff via the designated text number prior to the start of the event if they are unable to attend. Failure to provide timely notice may result in immediate and permanent removal from all Fresh Markets events, without refund, credit, or transfer of any purchased dates.

12. Organizer Rights

Organizers reserve the right to:

• Reassign spaces or adjust layouts.
• Cancel or reschedule events due to weather or unforeseen circumstances.
• Deny participation to vendors who violate these terms.

Acknowledgment

By applying or participating, the vendor agrees to abide by these terms and any additional rules communicated by the event organizer.

Cancellation & Refund Policy

Cancelations within 24 hours: Vendors are required to comply with all cancellation policies and must notify market staff via the designated text number prior to the start of the event if they are unable to attend. Failure to provide timely notice may result in immediate and permanent removal from all Fresh Markets events, without refund, credit, or transfer of any purchased dates.

2. Organizer Rights

1. How Cancellations and Credits Work

• Vendors cancel through the vendor dashboard: https://convene.markets/dashboard
• After cancellation, the applicable rebooking fee is assessed and the remaining balance is issued as account credit.
• Credits auto-apply to the next invoice for any event on the platform.
• Credits expire at the end of the calendar year. Unused credits are forfeited.

2. Fee Schedule and Eligibility

Timing of Request- What Counts-FeeOutcome

Within 24 hours of purchase

Refunds or date changes for the same booking

$15

Credit issued to account minus fee

15 or more days before event date

Date change

$25

Credit issued to account minus fee.

7–14 days before event date

Date change

$50

Approval required. Credit issued minus fee.

6 days or less before event date

Any change, credit, or refund

Not available

No changes, refunds, or credits

Notes:

• "Date change" includes moving a booked single date or adjusting a seasonal schedule.
• Refunds after 24 hours from purchase are not available for any reason.

3. Seasonal and Monthly Vendors

No refunds, credits, or date changes for missed dates or cancellations on seasonal or monthly plans.

4. Rain Dates

If an event has a pre-scheduled rain date and the vendor cannot attend, no refunds or credits are issued for that rain date.

5. Same-Day and On-Site Communication

For cancellations within 24 hours of the event, vendors must text or call 732-481-4691 with vendor name, business name, and the date(s) to cancel.

On-site managers may not monitor email during events. Use phone/text for urgent updates.

6. Enforcement

• Vendors who do not follow this policy may be denied future bookings.
• Multiple no-shows may result in cancellation of upcoming dates without refund or credit.

7. Contact

• Questions: team@asburyfresh.com
• Urgent within 24 hours of event: Text/Call 732-481-4691

Vendor Code of Conduct

Purpose

This Code of Conduct exists to ensure a positive, respectful, and professional environment for everyone involved. Vendors are expected to act courteously toward customers, fellow vendors, and event staff. The goal is to create a thriving marketplace experience that benefits both vendors and shoppers through cooperation and mutual respect.

Vendor Expectations

As a participating vendor, I agree to:

• Follow all event rules and guidelines provided by the event organizer or marketplace.
• Act with honesty and integrity in all business interactions.
• Treat everyone with respect. Bullying, gossip, rude, aggressive, uncooperative, or disrespectful behavior toward anyone at the event will not be tolerated.
• Avoid deceptive or exploitative practices, including misrepresenting products or event details.
• Begin breakdown and pack-up only after the official event closing time, unless specifically authorized by event management.

Issue Resolution

Vendors are encouraged to communicate directly and privately with event organizers or staff regarding any concerns or conflicts that arise during events.

Compliance

Compliance with this Code of Conduct is mandatory. Vendors who violate the code or engage in inappropriate behavior may be removed from events or denied future participation without refund.

Acknowledgment

By applying for, booking, or participating in events, vendors acknowledge and agree to follow this Code of Conduct, the applicable Vendor Guidelines, and the Cancellation & Refund Policy.

Mission Statement

Our mission is to support local businesses and foster community connections through pop-up markets and events that celebrate creativity, craftsmanship, and local entrepreneurship.

HOLLAND RIDGE FARMS U Pick Sunflower: Fall Festival 2026 - IMPORTANT INFORMATION 

UPDATED REFUND POLICY, EVENT GUIDELINES & CURATION - LOAD IN COMING SOON

Please prepare for the chilly mornings by layering up and bringing along a change of shoes or waterproof boots. The morning dew can saturate your shoes & socks leading to misery. Don't forget to pack some food/snacks as well, as you'll be a hike away from the food trucks.

We care about your well-being and want you to have an enjoyable day at the event. That's why we're being persistent in emphasizing these guidelines.

How big is my space ? Do you provide tents?

Each vendor space is 10x10 

Tables/chairs/tents/stakes/weights are not provided, vendors must bring their entire setup.

A cart/wagon is needed to transport products from their vehicles to the event space. 

Note: please make sure your cart has big wheels and can go over rough terrain. 

What is your cancellation policy? What happens if it rains?

All our events at Holland Ridge take place rain/shine or snow.  However, in the event that Holland Ridge management makes the determination to close or postpone, due to extreme weather conditions, you will receive a credit that can be for any other markets until Dec 2027.

NO REFUNDS WILL BE ISSUED.

It's essential to note that vendor cancellation policies and the code of conduct remain unchanged for all Fresh Market events. We strongly recommend that you thoroughly review our vendor guidelines, code of conduct, and cancellation policy by visiting the following links:

Vendor Code of Conduct 2026

Vendor Agreement 2026

Cancellation Policy 2026

How can I be prepared for the weather?

Holland Ridge Market is held in an open field, so it's important to come prepared for possible rain and wind. Please bring stakes and sturdy, heavy weights to secure your setup. Wind posed a significant challenge last year, so consider ways to windproof your display. Have a back up plan in place to secure your items in the case of rain & wind.  It cannot be stressed enough: having just 10 pounds of weight per tent leg is insufficient, 40 pounds will not hold your tent down with wind gusts up to 25mph or more in an open field. You should have at LEAST 200 pounds of weight on your tent. If you can do more, we would encourage it. If you have a heavy cart we would suggest using a bungee to attach it to your tent to  help keep your set up on the ground. Stakes are not optional; they are a requirement. Failure to follow these safety measures may result in being asked to leave the event without a refund. This strict protocol is in place to safeguard not only yourselves but also your fellow vendors and the attendees.

Can I drive to my space to unload?

Vendors are not permitted to drive onto the grounds of Holland Ridge Farm. However, this year, Holland Ridge is offering a load-in service. For a $25 cash fee (paid directly to HR), they will provide 2 trips to transport your setup to your designated spot using a Kubota vehicle. If your set up requires more trips, you will be charged an additional 25.00 PLEASE BRING EXACT CHANGE.

Otherwise, you must load in your entire setup. If this is not manageable for you, this market may not be a good fit. Please note that this service is only available for load-in; for load-out, you must cart your entire setup to your vehicle.

Vendors participating for the full weekend may leave their setup onsite, but Holland Ridge and Fresh Markets are not responsible for any theft or damage.

Note: If you have a very elaborate or heavy set up, you should look into ways to slim it down. 

How far is the parking lot to my spot? From the parking lot gate to the beginning of the vendor spots is about 250ft. You’ll have to walk further depending on where your spot is. If you have extra people to help you we recommend bringing them. 

Important curation note:

For this year's event at Holland Ridge, we invite participating vendors to enhance the farm experience by incorporating specific farm related items.  Before picking out dates we will ask you to share with us a unique product you plan to create for this occasion.

For inspiration, consider the following examples:

• Pottery Vendor: Pottery featuring flowers, farm animals, or nature elements.
• Candle Vendor: Designing a candle named after a type of fall flower.
• Apparel Vendor: Offering shirts adorned with butterflies.

While not all your items need to follow a theme, we request at least one or two products that subtly tie in with the overall event and farm experience.   We appreciate your creativity and commitment to making this year's event memorable.

.

When Holland Ridge gets crowded, some vendors may experience difficulties processing online payments due to high demand. While some transactions may still go through, they could be slow. We recommend that vendors be prepared to use offline payment methods.

Please set up and test alternative payment systems before arriving at the farm on Sunday. Also, make sure to have enough cash on hand to provide change for large bills throughout the day.

Load in info will be posted 2 weeks before the start date of the market.

Questions? Please email us team@asburyfresh.com

Go to uftnj.com > departments > board of health  

 At the bottom of the page you will see Forms.  There is an application for temporary license.  Also if you are cooking any food you will need a file prevention form filed and your truck inspected.  You will find that form  one the fire official page. 

Appropriate checks and applications will have to be dropped off at the municipal building prior to your market date.

https://uftnj.com/vertical/sites/%7B29A48B69-D399-4AEA-B5DB-D30B4D8313CB%7D/uploads/Mobile-Temp._Food_Permit_Application(1).pdf

Robert Fortsch

Upper Freehold Township

Assistant to the Township Administrator/CFO and

Municipal Clerk

609 758 7738 Ext. 226